These were the 5 most complained about UK ads of 2016
People always have something to complain about. Whether they’re in the right, or in the wrong, there’s always something. Adverts often get backs up, maybe borne out of frustration of your programme being interrupted. But of course, sometimes they are genuinely offensive! Here’s 2016’s most complained about ads (Moneysupermarket, what have you been doing?!)
5. Paddy Power – 450 complaints. This ad was one of the most complained about ads in 2010, getting over 1,000 complaints. It aired again in 2016. Complaints were that the ad encouraged animal cruelty and was harmful towards blind people, but those were dismissed.
4. Moneysupermarket.com – 530 complaints. This “Epic Squads” ad featured a dance-off between a construction worker and an office worker in high heels in an underground car park. The complaints argued it was overly sexual and offensive because the ad featured two homosexuals together. The complaints were dismissed.
3. Match.com – 896 complaints. The ad showed a female couple coming home after work and kissing while taking off each others’ clothes. People thought the ad was overtly sexual and was inappropriately scheduled. The complaints were not upheld since a scheduling restriction had been put in place to prevent it from being shown around children’s programs.
2. Moneysupermarket.com – 898 complaints. The ad featured a group of construction workers in a dance off with another group of men dressed in high heels and denim hot pants. People complained the ad was overtly sexual and could be considered homophobic. The complaints were dismissed.
1. Moneysupermarket.com Ltd – 1,063 complaints. Viewers found the dance moves in the ad to be overly sexual and not suitable to children. The complaints were dismissed.