In his Apprentice audition video, Richard described himself as “a Swiss army knife of bouncy skills, business skills, enthusiasm.” But the unfortunate Swiss army knife swiftly found himself blunted by the disapproval of his teammates. Whether he was showing off his non-existent French while simultaneously getting swindled by a French cheesemaker, or over-delegating when managing the shampoo design task, he seemed to have the ability to put everybody’s backs up.
So why exactly did everyone hate Richard? It was partly his managerial style: in the real world, delegating might be the sign of a strong manager, but in the strange netherworld of The Apprentice, it can easily look like an attempt to selfishly avoid responsibility and piggyback off the work of others.
“Richard is all about me myself and I,” noted fellow contestant and series winner Joseph Valente in week two of the competition, after the boys’ team won the Cross-Channel Discount Buying task and were were treated to a luxury wine tasting session. In fact, during the wine tasting iself, it looked as if Richard had been sidelined: awkwardly standing apart from the group, alone and unloved.
Season 10 – Mark Wright and Daniel Lassman
The simmering animosity between Mark Wright (who went on to win the series) and Daniel Lassman was one of the highlights of Season 10. The two candidates’ mutual dislike first flared up during the coach trip task, during which Mark called Daniel’s sales technique “horrendous”, adding: “The best thing that boy’s sold all day is himself to us as project manager and then nothing since.”
They went on to engage in a fierce boardroom battle after the soft drinks task, during which Lord Sugar described the pair as “oil and water”.