People Are Buying Vinyl But Not Listening To It

Every now and then you stumble across a story that just doesn’t quite make sense. Why would you buy a record purely for admiration? I mean, they are beautiful and that, but there’s not much more that graces the ears than the static crackle of a record. Especially one that’s stooped in history and nostalgia…

Almost 48% of UK vinyl buyers surveyed by ICM say they haven’t listened to their records a month after purchase, according to the BBC.

And 7% don’t even own a turntable.

Findings from the survey appear to show that online streaming is boosting sales of vinyl. People tend to buy albums on vinyl after listening to them online on ad-funded sites like YouTube and SoundCloud.

Younger people are discovering music online, then buying it to support their favourite artists — or just for their own collections.

 

“I have vinyls in my room but it’s more for decor. I don’t actually play them,” said Jordan Katende, a student in Manchester.

Admiration for the way their parents experienced music plays a part in vinyl purchases for young people too.

“It’s so easy to listen to music now on YouTube or Spotify, I think we’re yearning for the times of our parents where you had to go out of your way to buy a song,” student Duncan Willis told the BBC.

Vinyl sales climbed 64% to a 21-year high in 2015, with 2.1 million LPs purchased, according to Official Charts.

Vinyl’s resurgence has been a surprising success story for the music industry. Very much mainstream retailers like Sainsbury’s and Tesco now stock the format, and Record Store Day — which has championed vinyl for years — is a well-publicised and attended occasion.

But it’s important to keep vinyl’s actual share of the market in perspective. ICM Unlimited research says 73% of music is bought online, with Amazon being the top seller.

About 8% of men have bought vinyl in the last month and that figure has stayed pretty steady, ICM says. But in 2013 only 3% of women purchased vinyl, and that’s now risen to 5%.

“It is still the case that less than 1 in 10 people are buying vinyl, and we shouldn’t forget that it’s still a relatively small part of the market,” Andrew Wiseman, head of ICM Unlimited, told the BBC.

Seems crackers, doesn’t it? It’s all well and good streaming in this digital age, but it’s just not the same! Do you want to break into the Music industry? We’ve just invested in some top new recording studios and equipment! Check our courses here, it’s worth it!

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