10 tips that will help you score an ‘All-Star’ rating on LinkedIn
LinkedIn is a social platform that can help you in the professional world. Whilst an incomplete profile is not going harm your career, it’s not going to present you with opportunities like an ‘All-Star’ profile might – 40 times more opportunities. Luckily, Mashable explain exactly how to get one…
How do you get that rating?
As a LinkedIn insider, let me tell you: it takes seven essential elements to have a completed profile. To qualify, your page must contain the following:
- Industry and location
- An up-to-date current position (with a description)
- Two past positions
- Skills (minimum of three)
- Profile photo
- At least 50 connections
Filling in these fields is only the first step, but it’s a good one because only 51 percent of members have a completed profile. Once you cut out half the competition, your next move is to separate yourself from within the All-Star pack.
Here are 10 steps to improving your LinkedIn profile from top to bottom.
Step 1: Add (the right) photos
Adding a professional photo makes you 11 times more likely to be found by hiring managers and recruiters. This is important because more profile views can translate to more visibility in your industry and more connections. Dress smart!
Step 2: Write a better headline
The next step is to write an attention-grabbing headline. Quickly explain what you currently do as well as what you want to be doing (if it’s not the same). Show your passion and how you add value.
So, instead of defaulting to a job title, add a bit more, like this:
- Experienced Writer Creating Content for Fortune 500 Companies
- Social Media Expert Seeking Nonprofit Opportunities
Step 3: Claim your URL
Just below the photo and headline is your profile’s URL. You can customize it by hovering over the Profile menu and selecting Edit Profile. From there, hover over the URL, then click on the gear image. You can then make the edit in the top right corner of the page. A customized URL will increase your search results.
Step 4: Revise your summary
Many people neglect writing a summary, likely because it takes time and energy to craft a compelling one. But this section doesn’t need to be long. In fact, just a few short paragraphs summarizing your professional background, areas of expertise and key accomplishments will do the trick.
Step 5: Showcase your experience
Far too many professionals simply paste resume bullet points from each of their positions. But your experience section can be so much more. Think about what you’ve achieved, delivered and learned in each of your positions. Include distinct measurables and quantify whenever possible. Share details of interesting projects and key accomplishments.
Step 6: Don’t neglect your education
The education section is especially important for students and recent graduates, because fellow students and alumni are a key part of your network, and if someone searches for “people who studied at [your University]” (which is a LinkedIn search prompt), you want to show up in the results. Especially if your experience section is otherwise a bit thin, you can include relevant coursework, school projects, case competitions and extracurricular activities. Like your experience section, you can set yourself apart by adding rich media.
Step 7: Add volunteer experience and causes
Adding volunteer work and causes you care about will round out your professional identity. Did you know that almost half of all hiring managers view volunteer experience as “equivalent to full-time work experience?”
Step 8: Take skills and endorsements seriously
Step 9: Ask for recommendations