4 things to put on LinkedIn but not CV
Having a LinkedIn account can be a really good way to show off your professional skills to other people, including employers! It’s basically a big online showcase. A meeting place for CV’s.
But they need to be different, CV’s and your LinkedIn account. Don’t just copy and paste your perfected CV onto LinkedIn. They need colour, pictures, vibrancy! Here are 4 things that Mashable think you should add in!
1. It should tell a bigger story
Details. Context. Vivid pictures.
Your LinkedIn profile is a place for all that additional colour you cut from your resume to make it one page.
Let’s take your professional experiences section, for example. You have the opportunity to give the backstory on interesting twists and turns that can’t be explained on your CV. So, instead of sticking with bullets, share a bit about your work: Here’s a side-by-side snapshot: But I’m not just talking about including portfolio items, projects, more skills, and so on (although those are great things to incorporate).
Always think about the details you’re sharing though! Sensitive or internal company information, as well as overly personal details, should never make the cut. (Here’s a trick: If you’d share something to flesh out an interview answer, go for it. If you’d hold off, leave it out.)
2. It shouldn’t be tailored
It’s time consuming, but you’ve accepted that every time you apply to a role you’ll need to tailor your CV with a particular company, position, or person in mind.
So, you have several that are tightly honed. And while that’s invaluable when you’re sending in applications, it’s a time and a place kind of thing, and being too finely-tuned on LinkedIn means you’ll actually miss out on opportunities.
Should you consider the general make-up of your network when using your profile?
Is it important to brand yourself as a thought leader in a select area?
Shouldn’t an active job hunter craft his profile with a different audience in mind than someone not looking, or searching incognito?
You know it!
Your profile should include a few crowd-pleaser items that will appeal to a wider audience. These can be as simple as regularly posting updates sharing favorite TED talks and articles, or as involved as authoring a Pulse article about your favorite Google Chrome hacks.
By balancing messages about your subject matter expertise with these more general items, you allow outsiders to relate to you as a person (and see how diverse your skill set is).
3. It should include back-up
On your cv, information is more or less taken at face value until it’s time for your interview. But when you’re making statements about your talents or work style on LinkedIn, you have the advantage of backing your claims up.
You can say, “I always go the extra mile” in your summary, but a dazzling recommendation from a former boss proves it. Or, instead of just including that you love to write, keep your profile’s publications section up to date with new articles. Are you an expert with Salesforce? Get the skill endorsements to reflect it.
This is a classic show-don’t-tell situation. Use all the available bells and whistles to back up whatever you claim you can do.
4. It shouldn’t be too formal
Robotic third-person CV language is not going to cut it here. A summary that reads like a bio on the back of a book is one that no one reads. Instead, draft it by writing the way you speak.
Use a conversational tone and pepper in details about your work that humanize you. Don’t just talk about what you do; talk about why you love doing it. Instead of focusing on the number of years of experience you have in XYZ industry, explain how you got your start there. Weave in bits about the types of teams you’ve enjoyed working on, your personal philosophy, or what kinds of projects inspire you the most.
When you think it’s ready to go, send it to a friend and ask if it sounds like you and if it does a good job expressing your passion for your work.